Emotionally Intelligent
Strategy-Making
Why good leaders make really bad decisions?
Experienced leaders often make poor decisions because they rely too heavily on past experiences, even when current situations are fundamentally different.
Their judgment is distorted by unconscious emotions and cognitive biases such as confirmation bias, anchoring, and personal attachments.
Leaders can become trapped by their past successes or professional identity (“this is how we’ve always done it”), which prevents adaptive and flexible thinking.
Effective decision-making requires diverse perspectives, deliberate questioning of assumptions, and structured processes — elements that are often overlooked.
The key lesson is that even smart, seasoned leaders should intentionally build “safety nets,” such as alternative scenarios and checklists, to catch warning signs of flawed thinking.
Figure: Vuori, S-T., 2024. Toward an emotion-based view on organizations.
Why strategy implementation fails?
Emotions are a critical but often overlooked factor in why strategy implementation fails. Resistance to change, fear of the unknown, and lack of emotional engagement can undermine alignment and execution. When employees feel excluded, overwhelmed, or disconnected from the strategy, their emotional responses can create barriers to action. Successful implementation requires addressing these emotions by fostering trust, enthusiasm, and a shared sense of purpose across all levels of the organization.
How to play the ecosystem game?
To play the ecosystem game effectively, organizations should harness the power of emotional alignment to build trust and engagement within the ecosystem. Successful strategies hinge not only on technological and operational alignment but also on fostering emotional resonance among stakeholders. By cultivating shared aspirations, addressing frustrations, and celebrating collective wins, platforms can create emotional bonds that enhance collaboration and commitment. These emotional connections reduce friction, encourage co-creation, and strengthen loyalty, making the ecosystem more resilient and adaptive to change.
15 years of research, coaching, and consulting
Top-tier research publications and awards, over 100 executive training sessions, over 30 strategy projects